May 26, 2026
Amazon Australia FBA Fees Are Dropping Again in 2026
Amazon Australia is cutting FBA and MCF fees starting June 10, 2026, which can improve margins for high-volume sellers and external channel fulfillment.
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Get the latest news and catch up on what's happening on Amazon
Amazon is always changing its operations, marketing strategies, and the backend of Seller Central. But it's simple to overlook a handful of them in the midst of the chaos. We've compiled a collection of the most pertinent, significant, and must-read updates below so you can stay updated at all times.
Here is where Amazon sellers, from novices to seasoned pros, obtain the most recent updates. To remain up to date on everything, bookmark this page and come back here. Anything related to Amazon—FBA, PPC, fees, growth, shipping, policy modifications, or new features—is discussed here!
April 06, 2026
Amazon FBA 3.5% Surcharge Update 2026: What Sellers Must Prepare For
Amazon is introducing a new 3.5% surcharge on selected FBA fulfillment costs in 2026, forcing sellers to rethink pricing, inventory, PPC, and profitability.
Read full updateApril 02, 2026
Amazon 1-Hour & 3-Hour Delivery Expansion: What Sellers Need to Know in 2026
Amazon is aggressively expanding its 1-hour and 3-hour delivery network in 2026, making ultra-fast fulfillment a visibility and conversion advantage for sellers.
Read full updateMarch 24, 2026
Prime Day 2026: New Deal Fees, Rules, and Deadlines
Amazon opened the Prime Day 2026 deal submission window on March 24. New promotion eligibility rules, revised fee structure, and inventory deadlines sellers must follow.
Read full updateMarch 17, 2026
Meta Introduces New Location Fees for Ads Starting July 1, 2026
Meta will charge location fees on ads delivered in specific jurisdictions to cover digital services taxes, affecting advertisers targeting the UK and Europe.
Read full updateMarch 12, 2026
Sponsored Products and Sponsored Brands Prompts are now officially live
Amazon expands AI-generated shopper prompts in Sponsored Products and Sponsored Brands, with new reporting and CPC billing implications for sellers.
Read full updateMarch 6, 2026
Amazon launches interactive AI Canvas for sellers
Seller Central Canvas uses AI to help sellers understand sales performance, advertising, inventory, and launch planning in one interactive workspace.
Read full updateMarch 2, 2026
Amazon adds Business Hour Delivery Rate to Account Health
A new Business Hour Delivery Rate metric joins Account Health, measuring how often orders arrive during configured business delivery hours.
Read full updateMarch 2, 2026
Amazon introduces new Agent Policy for automation tools
Updated policies govern AI agents and automation on Amazon, with new rules sellers must follow when using third-party tools.
Read full updateMarch 2, 2026
Amazon reduces SAFE-T claim window to 30 days
Sellers have a shorter window to file SAFE-T reimbursement claims — proactive monitoring is more important than ever.
Read full updateMarch 2, 2026
FBA removal and disposal fee billing from March 1, 2026
Changes to how Amazon bills FBA removal and disposal fees affect inventory cleanup and stranded inventory strategy.
Read full updateFebruary 18, 2026
Amazon Revises On-Time Delivery Rate Enforcement
Updated enforcement for on-time delivery performance metrics and how it impacts Seller Central account health.
Read full updateFebruary 4, 2026
Sponsored Brands Product Collections Now Require 3+ ASINs with New AI Features
Product Collections ads now require at least three ASINs, with new AI-assisted creative options for Sponsored Brands campaigns.
Read full updateJanuary 27, 2026
Amazon Europe Spring Sale 2026 Dates, Deadlines, and Seller Rules
Key dates and eligibility requirements for Amazon's Europe Spring Sale 2026 promotional event.
Read full updateJanuary 27, 2026
TikTok Shop Phases Out Self-Fulfillment Model in US
Starting February 2026, TikTok Shop US sellers must use TikTok-approved logistics only — seller-managed shipping and Amazon MCF are discontinued.
Read full updateJanuary 20, 2026
How Amazon's Prepaid Return Update Affects High-Value SKUs
From February 8, 2026, all US sellers must use Amazon Prepaid Return Labels for customer returns, removing the high-value item exemption.
Read full updateJanuary 9, 2026
Amazon Changes Review Sharing Across Product Variations
Amazon is changing how reviews aggregate across parent-child variation families — implications for catalog structure and launch strategy.
Read full updateDecember 29, 2025
Amazon Shifts Brand Store Quality from Engagement to Sales
Brand Store quality ratings now prioritize sales performance over dwell time — high-quality stores can see up to 97% more sales than low-quality ones.
Read full updateDecember 18, 2025
Simplify Fee Tracking with Amazon's Fee Explainer Tool
Amazon's new Fee Explainer tool gives sellers itemized breakdowns of every charge type, helping you track costs, protect margins, and plan pricing with greater transparency.
Read full updateDecember 12, 2025
Amazon Ends Commingling Practices by March 31, 2026
Commingling ends March 31, 2026, meaning each seller's inventory is tracked and fulfilled separately. Brand owners and resellers face different labeling requirements.
Read full updateDecember 5, 2025
Amazon Announces Major Fee Reductions for EU Sellers in 2026
Amazon is cutting FBA and referral fees for European sellers starting December 15, 2025, with category-specific referral reductions and extended Low-Price FBA rates.
Read full updateDecember 3, 2025
Amazon Launches Bulk Upload and New Canva Templates for Shoppable Videos
Shoppable Videos now support bulk uploads of up to 15 videos, new Canva templates, and enhanced analytics for CTR, return rate, and attributed sales.
Read full updateDecember 3, 2025
Amazon Rolls Out New FBM Features for Better Control and Visibility
New FBM tools let sellers set holidays without hiding listings, customize location-based shipping, and manage multi-location inventory more easily.
Read full updateDecember 1, 2025
Amazon Launches Ads Benchmarks for Smarter Ad Decisions
Amazon Ads Benchmarks let sellers compare CPC, CTR, CVR, and ROAS against category peers directly inside Campaign Manager and the Report Center.
Read full updateDecember 4, 2025
Amazon Is Finally Exporting Its India Model to the USA — Meet Amazon Now
Amazon is piloting 30-minute Amazon Now delivery in Seattle and Philadelphia, bringing India's quick-commerce model to US neighborhoods via micro-fulfillment centers.
Read full updateSeptember 3, 2025
Amazon Shares Key Dates and Deadlines for Q4 & BFCM 2025
Amazon published Q4 deal types, submission deadlines, inventory inbound dates, and peak fulfillment fees for Prime Big Deal Days and Black Friday/Cyber Monday 2025.
Read full updateSeptember 1, 2025
Prime Big Deal Days 2025 Is Coming
Prime Big Deal Days returns in October 2025 as a Prime-member-only Q4 sales event, giving sellers a second traffic spike before Black Friday.
Read full updateSeptember 1, 2025
Black Friday/Cyber Monday Deal Submissions Now Open for USA, UK & AU
Deal submissions for Black Friday/Cyber Monday 2025 are open across the USA, UK, and Australia, with region-specific deadlines sellers must follow.
Read full updateAugust 21, 2025
Monthly FBA Capacity Limits Coming to Australia, Brazil, and Mexico
Australia, Brazil, and Mexico switch from quarterly to monthly FBA capacity limits on October 1, 2025, with volume-based limits announced each month.
Read full updateAugust 21, 2025
Amazon Haul Launches in Australia: What Sellers Need to Know
Amazon Haul in Australia is a sub-AUD 25 storefront inside the app, giving sellers a new traffic channel for low-cost, high-velocity products.
Read full updateAugust 13, 2025
Amazon Tests Automated Bidding for Auto Campaigns in Select EU Markets
Amazon is testing simplified auto Sponsored Products campaign creation in select EU markets, with automated bid and targeting optimization.
Read full updateJuly 31, 2025
Amazon Stops Offering FBA Prep Services
Starting January 1, 2026, Amazon will no longer offer FBA prep and labeling services in the US, shifting all prep responsibility to sellers.
Read full updateJuly 31, 2025
Amazon's Star-Only Ratings System Simplifies Feedback but Creates Risks
From August 4, 2025, customers can leave star-only seller ratings without written feedback, increasing volume but reducing seller appeal options.
Read full updateJuly 5, 2025
Amazon Custom Analytics: A Game Changing BI Dashboard for Sellers
Custom Analytics in Seller Central lets sellers build BI-style dashboards from hundreds of metrics across ads, inventory, listings, and finance.
Read full updateJuly 3, 2025
Generate Product Reviews Before You Launch on Amazon
Amazon updated Vine so eligible FBA products can collect up to 30 authentic reviews before the product officially launches.
Read full updateJune 18, 2025
Amazon Deprecates Price-Banded Shipping — Major Impact for FBM Sellers
Price-banded shipping rates are deprecated June 30, 2025, forcing FBM sellers to switch to per-item or weight-based shipping templates.
Read full updateJune 18, 2025
Amazon Prime Day 2025 Dates Are Announced
Prime Day 2025 runs four days from July 8 to July 11, with early deals, daily Big Deals features, and back-to-school promotions.
Read full updateJune 7, 2025
Amazon Officially Shuts Down Posts Program
Amazon discontinued its free Posts program as of June 3, 2025, with full shutdown by July 31, shifting focus to paid Sponsored Ads formats.
Read full updateMay 28, 2025
Walmart and Amazon Now Officially Allow Cross Fulfillment
Walmart now officially allows Amazon MCF for Walmart orders using plain packaging and unbranded carriers, opening new multichannel fulfillment options.
Read full updateMay 22, 2025
Amazon's New Return & Damage Policy Update
New FBA Returns Evaluation & Ownership Settings give sellers more control over returned item evaluation, damaged inventory ownership, and returnless refunds.
Read full updateApril 3, 2025
Amazon Prime Day 2025 Is Now a 4-Day Event
Prime Day 2025 extends to four days with expanded deal visibility, deeper discount merchandising, and key submission and inventory deadlines.
Read full updateMarch 29, 2025
Reach Customers Beyond the Screen with Amazon Out-of-Home Ads
Amazon Out-of-Home ads place brands on lockers, shipping boxes, grocery bags, and digital signage across 550+ stores nationwide.
Read full updateMarch 27, 2025
Amazon Introduces Performance-Based Promotion Fee Model in 2025
Amazon shifts Lightning Deals, Best Deals, and Coupons to performance-based fees with daily charges plus a percentage of promotional sales.
Read full updateJanuary 28, 2025
Amazon Has Launched a New Brand Name Generator Tool Within Seller Central
Amazon's Brand Name Generator in Seller Central suggests names from product details, but lacks trademark and domain availability checks.
Read full updateJanuary 16, 2025
Sponsored Products Ads Expand Beyond Amazon
Amazon's confidential beta lets sellers run Sponsored Products campaigns on other retailers' websites from a single Ads dashboard.
Read full update